Mobile Advertising vs. television

Living room – Your TV advertisement may be running during prime time, but there is no guarantee that people are watching the correct station, or even watching television at all.

Bedroom – Children doing their homework, surfing the Internet or listening to music won’t see your ad. Or, they’re not even home – their schedules include sports practice, band recitals, school functions and more.

Kitchen – As families sit down to their evening meals, your message frequently gets tuned out and turned off.

Who has the remote?
Your audience does, and they can use that power of choice to change channels, mute the audio of your message while waiting for their favorite show to return, or turn the television off completely.

Speaking of choices, the typical television viewer can choose from over 200 of them. Not counting three to four local affiliates, two to four local originating stations. Even after you finish the difficult task of picking the right station or mix of stations to ensure your message will be seen, there is no guarantee that the people watching those stations are receiving it.

What’s the frequency?
TV advertisers never buy just one TV ad, because no once could possibly remember it and not enough people would see it. That’s why you see the same car dealers’ ads a thousand times. Frequency works. But a single 30-second TV ad on local primetime TV usually costs more than an entire week of Mobile Advertising in Alaska. Your ad with Mobile Ad Alaska is displayed 7500 times over a 50-hour week, versus once for 30 seconds.

TiVo Anyone?
Most homes will have a Tivo or DVR (Digital Video Recorder) within the next few years, and most of them routinely skip commercials. It is expected that TiVo commercial skipping will devalue TV advertising by over $27 billion per year by 2007.

Mobile Advertising vs. radio

Multiple radio stations – Translation: Your ad message is diluted; or worse, your potential customers don’t even hear your message. Here’s why:

Radio

Satellite radio: Allows subscribers to listen to music or talk commercial-free; listener never receives your ad

Office workers: Assuming that they have a radio at their desk it may be tuned to the wrong status

Motorist: Changes stations frequently; misses your ad during the time slot you paid for

Pedestrian: Does not hear your ad; not listening to the radio.

Office workers: These workers have personal stereos or CD players at their desks – not listening to the radio at all

Pedestrian: Wearing a portable MP3 player; not listening to the radio

Pedestrians: Do not hear your ad; not listening to the radio

Mobile Ad Alaska

Pedestrian: Even while wearing a portable MP3 player, views Mobile Ad Alaska vehicle

Office workers: View Mobile Advertising from windows

Pedestrians: See message from sidewalk

Motorist: Sees back-face Mobile Advertising panel from behind – often for minutes at a time.

Office workers: Notice Mobile Advertising passing by every hour. Remember specific advertisers.

Pedestrian: Sees message from sidewalk

Motorist: Views Mobile Ad Alaska's side panel ads while stopped at intersection.

Motorist: Sees Mobile Advertising while stopped at traffic light

Mobile Advertising vs. newspapers

Newspapers do provide a way to deliver a lot of detailed information about a service or product. However, there are many downsides to buying advertising space in a newspaper.

Cost – For less than the cost of a single quarter-page ad that appears only for a few seconds, Mobile Ad Alaska can delivery your message for an entire week.

Frequency – if they are read, newspaper ads appear only once. Mobile Ad Alaska delivers your message every eight seconds, all day, all week long.

Readership – Many great potential customers do not subscribe to the local newspaper, and many that do subscribe do not read it cover to cover, or skip over all the advertisement entirely (so much for your worrying about were to place your ad.)

Ad design – Many newspaper ads are poorly written and designed, giving the read no compelling reason to stop and read them.

What else can happen to your expensive, one-time ad?
• It can line the bottom of a birdcage
• It can wrap fish
• It can pile up in driveways all over town
• It can sit unseen in the newspaper vending machine (until it is thrown out and replaced with the     next edition)

Are you a believer in the Theory of Circulation?

1. Newspaper publisher prints thousands of copies per day. Every copy gets loaded onto      distributors’ vehicles for delivery.

2. Every single copy if picked up off the driveway. All newsstands are emptied. Every hotel guest in     every hotel reads the complimentary copy placed outside his door.

3. Every printed copy and all sections are read – cover-to-cover, and all ads are carefully studied.

4. After the newspaper is read, it is neatly refolded and passed along to at least two more people,     who also read each and every section cover-to-cover.

5. After assuming that all of the above is true, we arrive at the important circulation number that the     newspaper uses to set their ad rates.

Within targeted zones of approximately 100,000 population, Mobile Ad Alaska repeatedly travels the same route from early morning drive time, through evening rush hour – typically from 7AM to 7PM (Monday-Friday). Your message is delivered many times each day to local viewers who live, work, and play in that zone. Unlike a one-time newspaper ad, your ad is seen repeatedly by drivers (and potential customers) traveling in all directions.

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